Neal Smither
I'm the President and owner of Crime Scene Cleaners. We clean up death scenes,
like homicides. You know, the room where someone gets
murdered. We also handle suicides, accidental deaths, meth
labs, things like that. A lot of people have the assumption that police take
care of the cleanup after a crime. That's not true. It's never been true. If
Johnny or Sally gets shot in your house, or your store, and there's
brains everywhere, it's your problem. You have to do the cleaning. It's
not the police's responsibility at all. You clean it. Or else you call my
company or one of my competitors.
The idea to start this business came to me six years ago. I was twenty-five
years old. I'd just been laid off from my job as division manager at a mortgage
banking firm. And there I was, wallowing for weeks in my unemployment misery,
when one day, bam! I was watching the movie Pulp Fiction. And you know that
scene where they blew the guy away in the back of the car and then had to bring
in Harvey Keitel to clean the whole thing up? Well I
saw that scene and I thought, wow, that's intriguing. Are there people out
there doing this kind of job in real life? And I did some research and found
out that that the answer was yes. But there were only a few companies, and they
weren't marketing themselves to a broad based range of clients. They weren't
selling effectively. Well, I knew I could sell, I just didn't know if I could
do that kind of cleaning. So I made some phone calls.
I called every janitorial company, anyone who had anything to do with cleaning.
I made literally thousands of calls. I'm a neat freak, typically, but I didn't
know how professional companies carried out their work. So I took a job with
Merry Maids for a couple of weeks. Merry Maids is a residential cleaning
company, sort of the McDonalds of maids, really cheap, really shitty. But
working there taught me a lot about technique.
Then, next, I started contacting coroners and police, because they were going
to be my target audience. I was gonna give them a
percentage to give me business referrals. You know, so like somebody dies, the
cops show up, they're like, "Hey, we know a guy who'll clean this
up." They send me the business, they get a cut of
my fee. Good idea, right? No. Wrong. Because what I found out is that they're
not allowed to give out referrals, due to liability. They can't give one, they have to offer a list of cleaning companies, so
there's no issue of favoritism. That was a bit discouraging, but whatever, I
was into it by then. I just changed gears and I started targeting the people at
mortuaries. They can give referrals.
My first job came on referral from a mortician. The victim's sister hired us.
It was a lady down in
Of course, back then, I was totally inept. My partner and I — I used my
wife as my partner on that job — we were there for three hours and I only
charged two hundred and fifty dollars. Now, I'd be there an hour and we'd
charge five seventy-five. So I've learned. I've learned so much.
My second job was so hardcore — I'll never forget it. When I think of how
little I knew, doing a job like that, it just makes me laugh. It was at a
fairly upscale condominium complex in